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Voices of Tenacity

A global campaign by our long-time strategic partner - London-based Global Thinkers Forum (GTF)

Online Podcast & Interview Series Sunday, July 05, 2020

About

‘Athena 40 — Voices of Tenacity’ is a global campaign by our long-time strategic partner - London-based Global Thinkers Forum (GTF).The campaign featured more than 40 leading women and a podcast series, ‘Athena40 — Conversations with Women’, showcasing 12 forward-thinkers and decision-makers.


Featuring the unique experiences of women from across 20 countries, the campaign offered a truly global perspective on how nations worldwide, particularly women, have risen above the challenges posed by the coronavirus pandemic. An exceptional group of women influencers from Jordan, Saudi Arabia, UK, Italy, Lebanon, Nigeria, Turkey, Kuwait, Switzerland, Greece, USA, South Africa, Pakistan, Ivory Coast, Luxembourg, Belgium, Chile, UAE, Kuwait and Brazil, shared their messages of hope, endurance, and resilience.

Aim

  • To stimulate optimism for 2021 as leading female voices from 20 nations tell a global audience how to survive and thrive during the Covid-19 crisis by harnessing our inner strength.


  • The messages of endurance and resilience speak of the need to be tenacious to survive and thrive in an unpredictable world.


  • To deliver on our mandate of promoting women’s empowerment by highlighting the journeys of female role models from diverse nationalities and socioeconomic backgrounds.